Basic Marketing Research Guide for Beginners | Free Download

Basic Marketing Research Guide for Beginners | Free Download

Basic Marketing Research Guide for Beginners

Marketing research is the process of gathering, analyzing, and interpreting information about a market. It helps businesses understand customer needs, industry trends, and product potential.

Whether you're a student or a business owner, learning the basics of research can improve your decision-making. There are two main types: primary research (surveys, interviews) and secondary research (existing data).

Download the full guide to learn more about tools, steps, and practical strategies in real-world marketing.

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